NOTHING AGAINST SERBIA: Karim Rashid goes Belgrade

May 18, 2008

Karim Rashid goes Belgrade

Inspired by burekeaters cordial mention of my blog, I bring this post forward, about Egyptian/Canadian King of Cool Design: Karim Rashid in Serbia.

Karim Rashid not only made Belgrade Design Week popular, he's also about to make Belgrade and Serbia popular for Design-, Graphic- and Architecture-Lovers!

Karim Rashid who recently purchased an apartment in the centrally located King Alexander Boulevard district in Belgrade apparently said: "I love Serbia (Mr. Rashid has a Serbian girlfriend) and I have a fascination with Eastern Europe in general“ and "For me, Paris, London, Milan, Stockholm, Madrid, Barcelona and even New York are very tired and banal. They do not inspire me as cities. I see Eastern Europe as the next upcoming place - everyone is psyched and enthusiastic about the rebuilding of these poetic, romantic, artistic and very intellectual places“

Here a very nicely done document (pdf to download) about Karim Rashid from his website.

Restoran Majik in Belgrade

Designing the new hip Majik Cafe in the old town of Belgrade that is, in his words, “technorganic”. A facade of stainless steel tiles, gold vinyl ceiling, patterned glass bar, with rounded, polished edges and walls covered in huge digital prints. Screens broadcasting SMS text messages (from your mobile phone) make flirting less about talking and more about texting. The New York-based Canadian-Egyptian designer intended to play ever so abstractly with Eastern European iconic symbols, bringing them into the 21st century. “I wanted to connect Belgrade to the digital world.”

Here a few of other works that show he's commitment to Serbia:

A new sign for PHARMANOVA

He also redesigned the corporate identity for Serbian pharmaceutical company Pharmanova. Rashid says he keeps his consultation fees low to make the cooperation with Serbian firms possible.