April 1, 2010

Living Belgrade from Coba - Serbian Design and Branding



Some time ago I discovered this publication by COBA & associates called LIVING BELGRADE and I loved it so much that I want to share it with all of you. A magnificent collection of streets, houses and people that come together to create something that we know as Belgrade.

The team around Creative director Slobodan Jovanović-Coba put together an exiting (and graphically apealing) brochure with all their favorite highlights, foods, coffee shops, drinks, clubs, fashion, design, music, stores and much more of Belgrade.


Jovanovic wished to keep a record of the changed and to learn from them and create something better and more honorable. it was also a way for him to point out those little things that make up a big city.


He writes: "We will not be unrealistic and fantasize, but rather offer our professional point of view as a solution and inspiration on how to deal with the daily cacophony of irritation and noise."

You can download the brochure here (in English) and here (на српском) and it's a great adventure to flip through the wonderful pages:


Included are also the  CLASSIC TOP 5 of Belgrade's architecture:

MUSEUM OF CONTEMPORARY ART(I made a post here)
HOUSE OF THE FEDERAL EXECUTIVE COUNCIL (I made a post here)
SPORTCOMPLEX 25.MAJ (I made a post here)
PRINTERY BIGZ (I made a post here)
THEDEPARTMENT OF DEFENSE COMPLEX (GENERALŠTAB) (I made a post here)


Who is the man behind this great work?

Slobodan Jovanović Coba


 He is the creative director of Coba & Associates a design and branding agency in Belgrade. I'll write surely more about the great work that he's doing with his team.